Oktoberfest - Mills River

Oktoberfest Logo

4th Annual

SIERRA NEVADA OKTOBERFEST!

Saturday, October 13, 2018, 5-10pm – Mills River, NC

Get Tickets!

(Looking for the Chico Oktoberfest? Want to play the Oktoberfest Game while you wait for the big event? )

Sierra Nevada’s Oktoberfest returns to Mills River, North Carolina to gather thousands of beer lovers to unanimously declare, “Prost like a Pro!” It’s that time of year when all of our lederhosen-clad and dirndl-sporting friends travel from far and wide to hoist a stein in celebration. Join us for a fanciful evening of Sierra Nevada festbier, feasting, costumes, dancing, raucous music, and more! Dress your best and brush up on your Chicken Dance skills!

 

TICKETS

BUY YOUR TICKETS HERE!

All tickets are available from August 01, 2018, at 10:00am ET until sold out. Please note, all ticket sales are online. Remember, you must be 21 or older, and present a valid ID to attend!

General Admission – $30: Includes a contemporary German meal provided by the Sierra Nevada Taproom, a commemorative beer stein, entertainment, shuttle, and one drink or pretzel ticket.

Designated Driver – $25: Includes a contemporary German meal provided by the Sierra Nevada Taproom, a commemorative stein, entertainment, and a pretzel ticket. Water, lemonade and iced tea will be available (your wristband will indicate that you are NOT eligible to be served beer).

Additional Beer Tickets – $5: Beer/Pretzel/Cupcake tickets are available for purchase online (recommended) or at the event.

BUY YOUR TICKETS HERE!

 

WHEN

Saturday, October 13, 2018, 5pm – 10pm

 

WHAT

Celebrating with Sierra Nevada beer including our new Oktoberfest Collaboration, German-inspired food, musical performances, Chicken Dance contest, Flash Your ‘Stache competition, and more!

  1. BEER: Oh what delicious brews to have! Featuring Sierra Nevada's fourth Oktoberfest collaboration festival beer. This year we worked with Germany’s Weihenstephan Brewery, the world’s first and oldest brewery.
  2. FOOD: Keeping with tradition, a contemporary German feast will be provided by the Sierra Nevada Taproom. The feast will be available from 5-8pm, and is included with your ticket price. What’s more, Bavarian style pretzels with Sierra Nevada mustards and German chocolate cupcakes with coconut-pecan filling are available until 10pm in exchange for a beer/pretzel ticket.
    • MENU
      Sausage and kraut
      Sauerbraten
      Wood roasted pig
      German potato salad
      Roasted vegetables
      Harvest salad
  3. MUSIC:
    • No BS! Brass – Based in Richmond, Virginia, No BS! Brass Band has quickly earned a reputation as a premier band to see for heart-pounding energy and uncontrollable dancing. They take their music into uncharted territory, embracing the spirit of New Orleans into its original East Coast modern funk and fearlessly combining elements of James Brown, John Coltrane, Michael Jackson and Led Zeppelin into their fiercely original sound. Founders Reggie Pace and Lance Koehler have cast this 11-piece band in which nearly every member has had conservatory training, holding various degrees in music. In putting together the compositions and arrangements, the “b.s.” has been stripped to give the audience something solid, unique, organic, real and powerful. They have the look of New Orleans with the raw sound all their own.
    • Sirius.B – Sirius.B's music is created with an eclectic mix of vocal harmonies and instruments including cello, accordion, violin, marching band and African percussion, charango, flamenco and acoustic guitar, banjo, and melodica. Sirius.B brings to you the finest Absurdist Gypsy Folk Funk Punk that the world has to offer. Their "impressively irreverent, combustible, three-ring circus of sound [and] high-energy style is difficult to neatly categorize. They play foreign music as well as upbeat and serious originals, with a lyrical style ranging from the quirky to the absurd." -Mountain Xpress
    • Lagerhosen – Lagerhosen was created over laughs and beers at the end of a wedding event featuring the Asheville Second Line marching band. Literally translated as "beerpants", the underlying concept of a party-polka band was perfect for Beer City USA. With popular tunes such as Roll Out the Barrell, Lichstenstein Polka, Ein Prozit and others, Lagerhosen has a powerful and punchy sound.
  4. LIVE GLASS BLOWING DEMONSTRATIONS: Hot Glass Academy and Asheville Area Arts Council are back at it with a mobile glassblowing studio at the festival for live demonstrations from local artists. Enjoy glassblowers creating works of art while you watch! Select items will be auctioned off with proceeds benefiting the Asheville Area Arts Council!
 

WHERE

Six Row Field at Sierra Nevada Brewing Co., Mills River, NC (FREE shuttles from Asheville and Hendersonville or parking provided at the WNC Agricultural Center)

PLEASE DON’T DRINK AND DRIVE. Really, we can’t stress this enough…if you overindulge, leave your car or bike overnight and come back for it the next day. Take the free shuttle or a taxi; you’ll make some new friends and keep everyone safe. We also created these great options for you:

  1. ASHEVILLE FREE SHUTTLE – Leave your bicycle or car in Asheville and let us shuttle you to the event. Seriously, do it! Shuttles will be running continuously starting at 4:30 pm. More info on the Asheville shuttle location coming soon!
  2. HENDERSONVILLE FREE SHUTTLE – Shuttles continuously looping taking off at 4:30pm from the Courthouse Annex Parking Lot adjacent to Fourth Avenue and Grove Street. Return trip to leave Sierra Nevada at 10pm to get you back around 10:30pm.
  3. PARKING OR TAXI – Complimentary parking available at the WNC Agricultural Center located two miles from the brewery. Shuttles will be on hand to take you to the festival entrance starting at 4:30pm and will run until the end of Oktoberfest. If you need to, please leave your car overnight in the parking lot and pick it up the next day. All taxi/Uber/personal car pick-up will be at the WNC Agricultural Center.

***THERE IS NO PARKING ON SITE AT SIERRA NEVADA***

***PLEASE FEST RESPONSIBLY!***

 

FREQUENTLY ASKED QUESTIONS

Where can I buy tickets?
Get Tickets!
Tickets can be purchased online from the comfort of your own Haus. Please note: tickets are not available for purchase in our Gift Store.

TICKETS AVAILABLE STARTING WEDNESDAY, AUGUST 1, 2018, AT 10:00AM ET. TICKETS ARE LIMITED AND WILL SELL OUT – PLAN AHEAD AND PURCHASE EARLY!

How many tickets can I purchase?
Each transaction is limited to ten tickets.

One beer ticket comes with admission; how do I get more?
The answer is twofold…

  1. Online: Pre-purchased beer or pretzel tickets will be in allotments of five tickets and can be redeemed at dedicated express lines in the beer tickets area. The pre-purchased beer tickets line will move significantly faster; we highly recommend this option.
  2. Onsite: Additional beer or pretzel tickets will be on sale for $5/beer at the event in whatever quantity suites you best.

What is the deal with the designated driver tickets?
The designated driver ticket costs $25 and comes with all the perks of the regular ticket, except that no alcohol will be served to you. You will still get a stein, contemporary German meal, one pretzel ticket, non-alcoholic beverages, and access to our complimentary shuttle service. Your wristband will identify you as a non-drinker. Additionally, this wristband entitles you to eternal thanks from your friends, and may subject you to periodic public displays of gratitude from the Sierra Nevada staff. Designated driver ticket holders must be 21 for entry.

Will there be a chicken dance contest again?
Absolutely, time to start practicing! Don’t be a turkey, learn how to chicken dance! Or, if you’re more of a visual learner, here is an awkward instructional video.

What should I wear?
Traditional dress is encouraged, but not required. Lederhosen and dirndls are highly recommended! You don’t need to get fancy, just have fun with it!

What’s this I hear about a moustache contest?
Directly following the Chicken Dance contest will be a moustache-off. No, you don’t have to take your moustache off, just come up toward the stage and show it off! The winners will take home two tickets to the 2019 Oktoberfest!

What’s on the menu?
Keeping with tradition, a contemporary German feast will be provided by the Sierra Nevada Taproom. The feast will be available from 5-8pm, and is included with your ticket price. What’s more, Bavarian style pretzels with Sierra Nevada mustards and German chocolate cupcakes with coconut-pecan filling are available until 10pm in exchange for a beer/pretzel ticket.

  • MENU
    Sausage and kraut
    Sauerbraten
    Wood roasted pig
    German potato salad
    Roasted vegetables
    Harvest salad

I’m over 21, but my baby isn’t… I’ll be carrying her the whole time, is it okay to bring her anyway?
Sorry, no one under 21 will be admitted, regardless of how far under 21 they are…but congrats on the new addition to the family. May we suggest a parents’ night out?!

I’m having trouble with the registration system; whom should I call for help?
At the bottom of the Eventbrite page, you’ll find a contact the organizer button. Shoot us a message and give us a couple days to get back to you. We’ll get you taken care of; we’re here to help!

Drat, I purchased tickets for the wrong day! Can I exchange them?
Due to the high volume of tickets sold at this event, we will not administer exchanges. We encourage you to request a refund through the Eventbrite page before September 15, then purchase the date you desire as a separate transaction, if available.

Something came up… I can’t make it. Can you refund my tickets?
Yes, until September 28 you can refund your tickets through the Eventbrite website. We will process refund requests received from the Eventbrite webpage until September 28. After September 28, we will not issue refunds. Please find a friend to go in your place. You’ve got lots of friends, someone will want your tickets!

Oops! I’ve lost my license; will you let me in without it?
Well, we’d like to, but we can’t. Legally, we have to make sure everyone inside the event is over 21. Bring your passport or any other government issued photo ID and you’ll be good to go!

How do I get to the Sierra Nevada Oktoberfest?

Six Row Field at Sierra Nevada Brewing Co., Mills River, NC (FREE shuttles from Asheville and Hendersonville or parking provided at the WNC Agricultural Center)

PLEASE DON’T DRINK AND DRIVE. Really, we can’t stress this enough…if you overindulge, leave your car or bike overnight and come back for it the next day. Take the free shuttle or a taxi; you’ll make some new friends and keep everyone safe. We also created these great options for you:

  1. ASHEVILLE FREE SHUTTLE – Leave your bicycle or car in Asheville and let us shuttle you to the event. Seriously, do it! Shuttles will be running continuously starting at 4:30 pm. More info on the Asheville shuttle location coming soon!
  2. HENDERSONVILLE FREE SHUTTLE – Shuttles continuously looping taking off at 4:30pm from the Courthouse Annex Parking Lot adjacent to Fourth Avenue and Grove Street. Return trip to leave Sierra Nevada at 10pm to get you back around 10:30pm.
  3. PARKING OR TAXI – Complimentary parking available at the WNC Agricultural Center located two miles from the brewery. Shuttles will be on hand to take you to the festival entrance starting at 4:30pm and will run until the end of Oktoberfest. If you need to, please leave your car overnight in the parking lot and pick it up the next day. All taxi/Uber/personal car pick-up will be at the WNC Agricultural Center.

***THERE IS NO PARKING ON SITE AT SIERRA NEVADA***

***PLEASE FEST RESPONSIBLY!***

I want to work at Oktoberfest, who do I talk to?
We’d love to have you on the team! Contact Adecco at (828)-684-1069 for more information.

I don’t like beer; is there anything else to drink?
BLASPHEMY! Okay, okay, we’ll have water, iced tea, and lemonade. No other alcoholic beverages will be served… it is an Oktoberfest after all.